ChitChat was the third and final app I’ve worked on during my time at Swipe Labs. As opposed to Channel and Swipe, ChitChat started out as a quick prototype on the side while we were working on Channel. This initial prototype showed us some incredibly promising first results in terms of retention and growth, so we decide to explore it further, alongside Channel.
As it grew, we shifted most of our resources to ChitChat, and soon it became our top priority. As Lead Designer I was responsible for all UI/UX, animations, illustrations, branding and marketing materials. This app is still being worked on.
The idea behind ChitChat is simple; realtime group chats with a focus on presence and ephemerality. Starting a chat is incredibly simple and once it’s started, all your friends can see the chat and easily join and participate. You can see which friends are currently active, easily set up plans, share pictures and videos and more.
The design process for ChitChat was extremely fast paced, which resulted in rapid prototyping and validating of ideas and new features.
Finding product market fit was our biggest challenge and we went through a lot of user research and focus groups while developing the core product. Ultimately we found a great fit with high school and college students, which resulted in a big marketing campaign involving high school presentations, college campus booths, focus groups with fraternities and sororities and a lot of custom swag.