ChitChat
Mobile App
ChitChat was the third and final app I’ve worked on during my time at Swipe Labs. As opposed to Channel and Swipe, ChitChat started out as a quick prototype on the side while we were working on Channel. This initial prototype showed us some incredibly promising first results in terms of retention and growth, so we decide to explore it further, alongside Channel.
As it grew, we shifted most of our resources to ChitChat, and soon it became our top priority. As Lead Designer I was responsible for all UI/UX, animations, illustrations, branding and marketing materials. This app is still being worked on.
CONCEPT
Next Gen
Group Chatting
The idea behind ChitChat is simple; realtime group chats with a focus on presence and ephemerality. Starting a chat is incredibly simple and once it’s started, all your friends can see the chat and easily join and participate. You can see which friends are currently active, easily set up plans, share pictures and videos and more.
The design process for ChitChat was extremely fast paced, which resulted in rapid prototyping and validating of ideas and new features.
PRODUCT
Finding Market Fit
Finding product market fit was our biggest challenge and we went through a lot of user research and focus groups while developing the core product. Ultimately we found a great fit with high school and college students, which resulted in a big marketing campaign involving high school presentations, college campus booths, focus groups with fraternities and sororities and a lot of custom swag.
Additional Credits
Product Manager
Video Production
Marwan Roushdy
Illo.tv
Other Projects
Channel
2016 - Swipe LabsLead Design 01
Snow
2015 - FreelanceArt Direction & Visual Design 02
23andMe
2015 - Fantasy InteractiveArt Direction & Visual Design 03
Hp Engage
2015 - Fantasy InteractiveArt Direction & Lead Design 04
ChitChat
2017 - Swipe LabsLead Design 05
Gruppr
2015 - Side ProjectLead Design & Creative Direction 06
Swipe
2015 - Swipe LabsLead Design 07
NikeYou
2014 - R/GAArt Direction & UX/UI Design 08
Fixd
2014 - Side ProjectArt Direction & Visual Design 09