In 2015 I sent out a tweet complaining about not being able to find friends that liked the kinda games I was into, following it up with: ‘I wish there was an app for that’. I woke up the next day thinking to myself I should practice what I preach and reached out to a good UX designer friend of mine.
A few weeks later, the concept for Gruppr was born. We formed a small but passionate team and started working on building our dream vision for gamers during our spare time. Sadly, we never launched a final product, but the process was incredibly insightful and taught me a lot about refining process.
We spent an enormous amount of our spare time in a makeshift office, brainstorming, working out user flows, creating storyboards and coming up with core mechanics.
Our final concept was a web app for gamers to connect with gamers that shared similar interests and gaming libraries. Our brainstorms led us to some really cool interactions and ideas.
During the initial months of conceptualization, we wanted to make sure there was demand for the actual product. We set out to establish an audience before there even was a product by focusing heavily on recognizable branding over social media.
The logo (and name) alone went through hundreds of iterations before we were satisfied. Finally we ended up with a recognizable and fun logomark that helped propagate our efforts through social media.