HP is mostly known for their line of desktop computers, notebooks, printers and other electronic devices. However, HP offers many more products on top of that, including a suite of marketing and customer management software.
This suite of products was branded under HP Engage and Fantasy Interactive was tasked with redesigning their website and increasing engagement/retention through a better and easier to understand portfolio. I was Lead Designer on this project.
Because of the complexity of the suite of products, we wanted the landing/homepage to be a visual and engaging experience, while working mostly within the corporate branding guidelines of HP.
We ended up with a three step story approach to explaining the suite of products, with animated illustrations covering the various ways in which the suite would enhance the customers’ products. We also included several case studies by high profile companies with the most important pieces of data highlighted.